<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ads that made a social impact]]></title><description><![CDATA[Ads That Made A Soci]]></description><link>https://ionamillet.wixsite.com/adimpact/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 09 Nov 2026 09:13:25 GMT</lastBuildDate><atom:link href="https://ionamillet.wixsite.com/adimpact/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[DON'T BUY THIS JACKET]]></title><description><![CDATA[Brand : Patagonia/ Agency : Patagonia/ Country : United States/  Publicaction date : 2011 Patagonia has built its brand around outdoor sports, adventure, and nature. Usually, its ads show products, their quality, and encourage people to buy them. However, with  Don’t Buy This Jacket , Patagonia did something very different. Instead of promoting a jacket, the brand told people not to buy it if they didn’t really need it. This message was  published  in  The New York Times , a major newspaper,...]]></description><link>https://ionamillet.wixsite.com/adimpact/post/daughter-by-audi</link><guid isPermaLink="false">6957aaad146b8be5ecb4e3dc</guid><pubDate>Fri, 02 Jan 2026 11:27:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8f8207_56da82511d5f470f8a791b49682b3f08~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>ionamillet</dc:creator></item><item><title><![CDATA[ Acte I: ÀNIMA]]></title><description><![CDATA[Brand : Estrella Damm - Campaign  "Mediterràneament" / Product : Estrella Damm (beer)/ Agency : Oriol Villar/ Production : Nacho Gayán/ Country : Spain/  Publication date : 2019 For many years, Estrella Damm, a catalan beer company,  has built its brand around a clear idea: the  Mediterranean summer . The sea, music, friends , and freedom have always been at the center of its advertising, linking the beer to moments of enjoyment and relaxation. However, in 2019 the brand surprised people with...]]></description><link>https://ionamillet.wixsite.com/adimpact/post/acto-i-alma-by-estrella-damm</link><guid isPermaLink="false">69527e0a8d18f6f08947dab3</guid><pubDate>Wed, 31 Dec 2025 10:36:54 GMT</pubDate><enclosure url="http://youtu.be/gKZ-Lgt1m7I?si=cyN34VLumtClFtE5" length="0" type="video"/><dc:creator>ionamillet</dc:creator></item><item><title><![CDATA[THE E.V.A INITIATIVE ]]></title><description><![CDATA[Advertiser:  Volvo / Brand : Volvo - The E.V.A initiative/ Product : Institutional Volvo/ Agency : Forsman &#38; Bodenfors, Sweden Production company : New Land/ Country : International/ Publication date : 2019 Volvo has historically built its brand identity around a very clear concept,  SAFETY. For decades, its communication  has focused on technological  innovation, advanced engineering, and protecting  vehicle occupants. However, in 2019, the Swedish brand took an unexpected step with The...]]></description><link>https://ionamillet.wixsite.com/adimpact/post/the-e-v-a-initiative-by-volvo</link><guid isPermaLink="false">69501b962d3bc7ac957c4b2a</guid><pubDate>Sat, 27 Dec 2025 17:59:36 GMT</pubDate><enclosure url="http://youtu.be/M47fd7MMMds?si=MyeVkfNuMssrokaD" length="0" type="video"/><dc:creator>ionamillet</dc:creator></item><item><title><![CDATA[ THE BREAKAWAY]]></title><description><![CDATA[Advertiser:  Decathlon/Brand: Decathlon – The Breakaway: The first eCycling team for prisoners/ Agency: BBDO Belgium/ Country: Belgium/ Publication Date: 2022 The Breakaway was a campaign created in Europe that built a digital platform so people in prison could take part in virtual sports challenges. Using stationary bikes connected to an online cycling app, prisoners were able to pedal and compete virtually with thousands of cyclists from around the world, even at the same time as stages of...]]></description><link>https://ionamillet.wixsite.com/adimpact/post/the-breakaway-by-decathlon</link><guid isPermaLink="false">69501971ab30848114494f87</guid><pubDate>Sat, 27 Dec 2025 17:41:24 GMT</pubDate><enclosure url="http://youtu.be/il5IkEvFAwc?si=Zlzt4X94oVvPLFSa" length="0" type="video"/><dc:creator>ionamillet</dc:creator></item></channel></rss>